According to the carrier’s website, improved quarterly reports have played a key factor in the firm’s recent operational tactics which seem to justify the management’s decision to build the facility. However, analysts remain skeptical.

“It’s one thing if an airline shows increased performance quarter after quarter,” Michele Ryan told VAFlash reporters. “It’s another thing if an airline shows increased performance quarter after quarter and spends their resources wisely. What is not something is if a startup airline shows increased performance quarter after quarter and spends their resources benefiting their pilots.”

Alex Barnes, senior analyst at Jefferies & Company, specializes on the West coast market of the airline industry and mentioned at the celebratory convention that although Ryan’s statement was generally true for most of the legacy carriers, he believes that it doesn’t hold water.

“You’re talking about an airline that, yes–is new to the market–but at the same time repeatedly gains market share every six (6) months,” Barnes told VAFlash. “I agree with Ryan that their move to build a crew facility this soon in the process is rare for most companies in this industry, but I think the firm can ‘carry the wave through to shore.’”

bluWave currently leases the two (2) of its buildings that will be neighboring its to-be crew facility along East Diablo Avenue and Haven Street, featuring its training facility and its maintenance hangar, respectively. COO Johnathan Neilsen stated that in addition to keeping travel expenses at a minimal, constructing these buildings within such a close vicinity of each other allows for the three (3) departments to operate as one while on the ground at McCarran.

The building is only intended for use during overnight layovers. All other operations will continue to be housed at the company’s headquarters in Henderson. Construction is expected to be completed by summer 2013.

The management of bluWave Airlines declined to make any additional comments on this article.

NOTE: This document is fictional. There is no real-world airline known as bluWave Airlines, Inc. and the firm does not intend to build a physical crew facility in Las Vegas, NV by year-end 2013.

For additional information, read the full press release here.

Expansion plans for 2012, along with Neilsen’s hiring, came ahead of a remarkable first quarter (Q1 2012) that the airline supposedly disclosed to its investors late last month. According to Mike Dovi of Matrix Advisors, the airline’s largest investor, the company increased their overall revenue by 15% compared to quarterly earnings in Q1 2011.

“Johnathon’s expertise in this industry will allow us to explore new avenues of business and will improve the way we currently conduct our operation,” President and CEO Connor Levens said. “He has the insight that can provide us with what we need to offer even more services to our passengers and our pilots.”

While a part of Qantas Virtual’s management team in New South Wales, Australia, Neilsen served the airline as their Vice President of Scheduling. Throughout his career at the company, he was responsible for maintaining the validity of Qantas Virtual’s operation as it compared to the way the airline operated from a realistic sense. Neilsen’s background and experience at his previous place of employment, combined with over 2,500 hours on the VATSIM network, positions him uniquely as bluWave’s latest addition to their staff.

“I’m excited to join bluWave. This is going to be a pivotal year for this airline and I hope my involvement with its expansion can bring a slew of resources to both Connor and the employees here,” said Neilsen. “The initiatives this airline is planning speak to the way we listen to our customers. We’re always interested in hearing about what they want, and we’re always eager to figure out how we can get them what they want.”

Investors voted unanimously to bring Neilsen onboard last Friday.

About bluWave Airlines

bluWave Airlines, Inc. was founded in the autumn of 2010 and serves thirteen  (13) destinations in seven (7) states and carries over four (4) million passengers annually (estimated). The airline holds a partnership with the Starbucks Corporation and serves the Starbucks House blend on each of its flights. Its flagship aircraft is the Boeing 737-800, each of which are equipped with winglets and the newest RNAV equipment. The airline is in no alliance and at the moment has no partnerships with other airlines in the virtual airline industry. bluWave Airlines, Inc. is not a public company.

NOTE: This document is fictional. There is no real-world airline known as bluWave Airlines and there is no real-world affiliation with the Starbucks Corp

What sparked the discussion was a question a reporter asked the bluWave Airlines management team about what they thought about their competitor’s plans to utilize the jumbo jet on a route “so empty” while promising a shocking “average 98.6% load factor” on both flights. Levens, who seemed eager to answer the reporter’s question, replied without delay.

“I cannot see why any airline would want to launch service to Beijing out of two airports which are not, by any means, ‘primary international hubs’ for passengers,” Levens exclaimed. He continued to state that MetroAir, which has been operating out of Baltimore and Ontario, CA for the better part of five (5) years, has been operating international service out of these two hubs which are low in volume and that they cannot attain the crowds needed to sustain service between them and Beijing.

“I think what Connor is trying to say is that there’s something wrong with their calculations,” bluWave Airlines Director of Human Resources Michael Shaw added. Shaw criticized MetroAir’s load factor calculation and called it “too aggressive,” while Levens said it was beyond that.

Explaining what he felt MetroAir failed to do, the CEO of the two-year-old airline explained that his competitor was promising to fill over 500 seats on each flight, 100% of the time, four times a day between the two routes. He concluded by stating that, “Such a feat is nearly impossible and if they still claim to meet their expectations once these flights commence, then I would strongly encourage industry analysts to look into the way their marketing departments conduct research.”

bluWave Airlines has since signed an agreement with Regus PLC to purchase its 2-storey, 50,461 square foot building office building outside of Las Vegas. The building had been occupied solely by bluWave employees since the beginning of last month.

About bluWave Airlines

bluWave Airlines, Inc. was founded in the autumn of 2010 and serves eleven (11) destinations in seven (7) states and carries over four (4) million passengers annually (estimated). The airline holds a partnership with the Starbucks Corporation and serves the Starbucks House blend on each of its flights. Its flagship aircraft is the Boeing 737-800, each of which are equipped with winglets and the newest RNAV equipment. The airline is in no alliance and at the moment has no partnerships with other airlines in the virtual airline industry. bluWave Airlines, Inc. is not a public company.

For additional information, visit http://www.bluwavevirtual.org.

NOTE: This document is fictional. There is no real-world airline known as bluWave Airlines and there is no real-world affiliation with the Starbucks Corp.

Henderson, NV

“We intentionally left out these two airports during our first and second years of operation because we weren’t sure if they would turn a profit for us,” Connor Levens, President and CEO of the airline, explained to the press. “We want to create an imprint in a region that already has a small market share to begin with so we can let the bluWave name thrive at locations our competitors have overlooked.”

Levens joked when he told the press that he wished him and his team conducted this research prior to the their filing for Chapter 11 last January.

“Personally, I’m excited to witness this addition to our route structure because I have family scattered throughout the Bay Area,” Michael Shaw, Director of Human Resources, joked. “But, in all seriousness, that’s exactly what this addition should do: further connect our customers by offering more direct service to their final destination.”

From Oakland to Seattle:

Flight 340        Departs: 5:00 p.m.        Arrives: 7:00 p.m.

From Oakland to Long Beach:

Flight 335        Departs: 2:15 p.m.        Arrives: 3:30 p.m.

From San Jose to Long Beach:

Flight 345        Departs: 11:00 a.m.        Arrives: 12:00 p.m.

From San Jose to Phoenix:

Flight 450        Departs: 5:00 p.m.        Arrives: 6:45 p.m.

The airline announced that it will begin selling tickets for its new routes on Sunday, April 1 at midnight. Each flight will be flown with the airline’s brand new, mainstay 737 aircraft which features mood-lighting in its single-class cabin, enhanced LCD monitors which passengers can customize from the comfort of their seat to enhance inflight entertainment, in addition to inflight Wi-Fi Internet service.

The two executives at the company declined to comment on plans post-expansion to the Bay Area, but stated that they plan to add at least a total of four (4) new destinations by the end of this year.

About bluWave Airlines

bluWave Airlines, Inc. was founded in the autumn of 2010 and serves eleven (11) destinations in seven (7) states and carries over four (4) million passengers annually (estimated). The airline holds a partnership with the Starbucks Corporation and serves the Starbucks House blend on each of its flights. Its flagship aircraft is the Boeing 737-800, each of which are equipped with winglets and the newest RNAV equipment. The airline is in no alliance and at the moment has no partnerships with other airlines in the virtual airline industry. bluWave Airlines, Inc. is not a public company.